This film will be best to be released in a early Summer slot, so it does not have to compete against the big blockbusters of the year, this also will be around the same time teenagers are coming to the end of the school year. This film does have the younger generation as it's prime target audience due to the young, attractive up and coming actors, but the story does not exclude any age group. The USP of this movie is the take and twist of a classic movie, this being a re-imagining of Alfred Hitchcock's The Birds will also attract the older generation who have fond memories of the movie.
Possible Taglines:
Death Always Sends A Message
New Girl, Small Town, BIG Problems.
Bad Luck Can Be DEADLY!
This Is So Good, You'll Flock To Go See IT!
These Aren't The Sweet Little Birds You Feed At The Park!
Merchandise Etc:
This movie easily sets itself up for sequel after sequel as we have a simple premise and a enemy that can't be defeated, Death is another Freddy Kruger, Michael Myers, Jason Vorees, he can just keep coming back and cursing another poor soul. With the amount of sequels that are possible it makes merchandise a lot easier to sell that if this was just a one of movie, Death figurines, halloween costumes, lunch boxes, video games, the possibilities are endless. As for a site, we could play on a Urban Legend angle, for the films promotionally campaign, play this story out as a True Story, in the style of Blair Witch to entice audiences, even have a site that could get out the possibility that this could happen to the viewer, just to get the fear and hype before it's release.
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